Wisteria Chen brings a strong background in project marketing, with experience delivering integrated campaigns across multiple residential communities in Sydney’s North West and South West growth corridors. She has worked closely with developers and sales teams to position projects effectively, ensuring each campaign is strategically aligned to drive engagement and support sales outcomes. Her key strengths lie in strategic planning, campaign execution, and structured project management, underpinned by a holistic and creative approach to marketing.

Prior to transitioning into real estate, Wisteria worked as marketing and event manager in the hospitality and entertainment industry. This foundation shaped her ability to create engaging customer experiences and understand buyer behaviour—skills she now applies to property marketing with a more strategic and commercially driven approach.

Her interest in real estate was driven by a desire to work on long-term, tangible projects that shape communities and deliver meaningful value to clients.