Summer Series. Your Edge in the Market.
While much of the property market slows over Christmas and New Year, Saliba’s Summer Series is designed to capture the opportunity others may miss. Properties are prepared before Christmas and launched online on Boxing Day, when motivated buyers are active and competing stock is limited. Last summer, the campaign achieved a 100% auction day clearance rate with 23 registered bidders, sold four properties that had previously been unsuccessful and achieved an average of $74,298 above vendor expectation, with results reaching up to $240,000 above expectations. It is more than launching at a different time. It is a strategy designed to create more attention, stronger competition and greater opportunity for your sale.
5A Pomona Street, Pennant Hills Proved the Third Time Could Be the Charm
After previously being listed with two other agents, 5A Pomona Street came into the Summer Series needing more than another attempt at the market. It needed a fresh strategy that could re engage buyers and create a different level of competition around the property. Relaunched through the campaign, the home generated 10,794 online views, 205 enquiries, 74 inspections and 69 auction visitors. That renewed attention translated into a sale price of $1,901,000, an impressive $201,000 above vendor expectation, showing the difference the right positioning, timing and strategy can make, even when a property has already been exposed to the market.
7 Brushwood Place, Hornsby Turned Buyer Competition Into $100,000 More
For 7 Brushwood Place, the Summer Series created an opportunity to launch while competing stock was reduced and motivated buyers were actively looking for their next home. The response was significant, with 13,029 online views, 264 enquiries, 137 inspections and 107 auction visitors throughout the campaign. By building strong buyer engagement and maintaining competition all the way through to auction, the property ultimately sold for $1,475,000, $100,000 above vendor expectation. It was a result that demonstrated exactly what the Summer Series is designed to achieve: giving a property greater opportunity to stand out and turning buyer attention into genuine competition.
6 Warandoo Place, Hornsby Went From Land Value Expectations to $1.84M
At 6 Warandoo Place, expectations were sitting close to land value, so the challenge was getting buyers to recognise the greater potential of the property and compete accordingly. Through the Summer Series, strong engagement began to build, with the campaign attracting 12,751 online views, 227 enquiries, 84 inspections and 71 auction visitors. That level of buyer interest helped push the conversation well beyond the original expectations, with the property ultimately selling for $1,840,000, an outstanding $240,000 above vendor expectation. The result became one of the standout examples from the Summer Series of what can happen when strong buyer engagement meets the right selling strategy.
63 Wareemba Avenue, Thornleigh Turned a Challenging Property Into 281 Enquiries
63 Wareemba Avenue came to market with genuine challenges, including difficult access and a minimal backyard, but those factors did not have to define the result. Through strategic positioning and strong buyer momentum, the Summer Series campaign generated 10,491 online views, 281 enquiries, 97 inspections and 83 auction visitors. Rather than allowing the property’s challenges to dominate the buyer conversation, the campaign focused on creating attention and competition around the opportunity. The result was a final sale price of $1,828,000, $128,000 above vendor expectation, proving that even a property with obstacles can achieve an exceptional outcome when the campaign around it is carefully considered.
