The property market in Australia is currently navigating a period of transition. While interest rates have stabilised, buyer sentiment remains measured, and lending criteria have tightened. In this environment, achieving exceptional results requires more than luck, it demands a strategic approach rooted in deep market understanding and flawless execution.
At Saliba Estate, we recently demonstrated this with a landmark sale at 78 Kooringal Avenue, Thornleigh, which set a new benchmark as the highest ever sale price for a 3-bedroom house in the suburb.
Understanding the Market Dynamics
Despite widespread perception that the market is cooling, pockets of strength remain. Buyers have become more discerning, focusing their attention on properties that offer clear value, excellent presentation, and strong future growth potential.
The performance at 78 Kooringal Avenue is a case in point. It illustrates that even amid broader market caution, well-positioned properties, marketed with precision, can not only attract significant interest but also command record-breaking prices.
The Campaign: Data-Driven and Buyer-Focused
The campaign was meticulously designed to maximise reach and convert interest into action. Key metrics included:
- 118 inspections, demonstrating sustained buyer engagement
- 262 enquiries, reflecting broad and targeted market interest
- 53 contracts issued, signalling serious buyer intent and readiness to transact
- A competitive auction environment, which drove the final sale price beyond previous records
This level of activity highlights the importance of building momentum through effective marketing, clear communication, and strategic pricing.
What Momentum and Turnover Tell Us
Momentum in today’s market is no accident, it is deliberately created through targeted campaigns that align with buyer expectations and behaviours. Turnover speed remains a critical indicator of market health and campaign effectiveness.
At 78 Kooringal Avenue, the sustained inspections and enquiries translated quickly into contracts and a successful auction outcome. This reflects not only strong demand but also a campaign that successfully captured and maintained buyer interest.
What This Means for Sellers
This record-breaking sale sends a clear message to homeowners: achieving top-tier results is still possible, but it requires partnering with a team that understands the nuances of the current market.
Success depends on combining deep local knowledge, precise marketing strategies, and expert negotiation to build momentum, attract serious buyers, and ultimately secure premium prices.
Final Thoughts
At Saliba, we don’t wait for the market to shift, we position our vendors to lead it. The outcome at 78 Kooringal Avenue is proof that smart, strategic campaigns can deliver exceptional returns, even when market conditions are complex.
If you’re considering selling and want to understand how your property can perform in today’s environment, we’re here to provide tailored advice and proven strategies that work.